Silver Sierra – GTM Revenue Operations for PE-backed and growth-stage SaaS organizations

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What we believe

The most critical work in revenue operations has to be owned, not advised.

We've been on the inside. Most consultancies write a playbook, hand it over, and leave your team to execute a plan they didn't build. Silver Sierra is different — we own the work alongside your team, with the lived expertise it takes to make it hold.

We help B2B SaaS companies at every stage — growth-stage, PE-backed, and public — build GTM revenue operations designed to scale, integrate acquisitions, and deliver EBITDA discipline. That work is grounded in data leaders can trust, operating rhythms that keep the company accountable, and assumptions pressure-tested every quarter.

This shows up in every engagement:

01

Operator, not advisor

We've run the function at $1B+ ARR. Not just consulted on it.

02

Cadence first

We don't deliver decks. We deploy a product and rhythm you keep.

03

Accountable end-to-end

We drive measurable outcomes. Data is integral not an afterthought.

04

Reputation is the practice

We win when you win. We take on work we can deliver.

04

Reputation is the practice

We win when you win. We take on work we can deliver.

Meet Our Team

Operator built—execution focused

Operators built— execution focused

Team Member Photo

Team Member Photo

Jairo Guadian, Principal & Founder

For over 15 years, Jairo has owned revenue operations at every stage of corporate growth — from growth-stage infrastructure builds, to post-M&A GTM consolidations, to public SaaS take-privates. Most recently, that meant serving as an AVP inside a $1B+ ARR SaaS portfolio where he was recognized among the top 1% of employees by the CEO.

Over those years, Jairo led 7 M&A integrations totaling $400M+ in combined ARR, unified GTM reporting across business units, and deployed the Annual Operating Plan with sales quotas and pipeline targets that held every manager accountable. The retention process he built — anchored by unified insights across Sales, CS, and Marketing Ops — recovered roughly $10–15M in ARR annually. That cross-functional range is what he now brings to every Silver Sierra engagement.

Jairo Guadian, Principal & Founder

For over 15 years, Jairo has owned revenue operations at every stage of corporate growth — from growth-stage infrastructure builds, to post-M&A GTM consolidations, to public SaaS take-privates. Most recently, that meant serving as an AVP inside a $1B+ ARR SaaS portfolio where he was recognized among the top 1% of employees by the CEO.

Over those years, Jairo led 7 M&A integrations totaling $400M+ in combined ARR, unified GTM reporting across business units, and deployed the Annual Operating Plan with sales quotas and pipeline targets that held every manager accountable. The retention process he built — anchored by unified insights across Sales, CS, and Marketing Ops — recovered roughly $10–15M in ARR annually. That cross-functional range is what he now brings to every Silver Sierra engagement.